Privacy notice.
This notice explains what personal information we collect when you visit this website, contact us or book a call, why we collect it, who we share it with and the rights you have over it. We have written it in plain English. If anything is unclear, ask us.
Last updated: 4 November 2026
Who we are
Effective Business Management Ltd, which we call EBM in this notice, is the data controller for the personal information described here. That means we decide how and why it is used, and we are responsible for looking after it.
- COMPANY
- Effective Business Management Ltd, registered in England and Wales, company number 07143513
- REGISTERED OFFICE
- 59 Birmingham Road, Lichfield, Staffordshire, WS13 6PG
- OFFICE
- Office GF04, District Council House, Frog Lane, Lichfield, WS13 6HS
- PHONE
- 01543 220129
If you have a question about this notice or about your information, email hello@effectivebm.co.uk or call 01543 220129 and ask for a director.
What this notice covers
This notice applies to personal information we collect through this website, when you contact us by email or phone, and when you book a call with us. It covers visitors to the site, people who enquire about our services, and the people we deal with at our clients and suppliers.
When we deliver services to a client, we often handle personal information on that client's behalf, for example when we answer their calls or manage their inbox in their name. In those cases the client is the data controller and we act as their processor under a written contract. That processing is covered by the client's own privacy notice, not this one.
The information we collect
We collect only what we need to respond to you and to run our business.
- When you book a call: the booking calendar on our Book a call page is provided by Motion, an online scheduling service. It collects your name, your email address and anything else you enter on its booking form, and passes them to us so we can hold the call.
- When you email or call us: your name and contact details, the content of your message and anything you choose to tell us about your organisation. We do not record telephone calls.
- When you visit this website: technical information such as your IP address, the type and version of your browser, the pages you visit and when you visit them. This is kept in hosting logs by Amazon Web Services in its London (eu-west-2) region for 90 days and is used only to keep the site secure and working.
- When you become a client: the contact details of the people we work with, and the information we need to deliver and invoice the services we agree with you.
We do not ask for special category information, such as information about your health, and we ask you not to include it in messages to us.
How we use it and our lawful basis
UK data protection law requires us to have a lawful basis for each use of your information. The table sets them out.
| What we use it for | Our lawful basis |
|---|---|
| Respond to your enquiry and arrange the call you asked for | Legitimate interests (responding to people who contact us), and taking steps at your request before entering into a contract |
| Provide services to clients, manage the relationship and invoice for the work | Performance of a contract with you |
| Keep business records and meet our legal and accounting obligations | Legal obligation |
| Protect this website and our systems, and investigate misuse | Legitimate interests (keeping our systems and our clients' information secure) |
Where we rely on legitimate interests we have weighed them against your rights and interests, and we do not use your information where yours come first. You can ask us about that assessment at any time.
We do not send marketing emails. We do not make decisions about you by automated means, and we do not use your information for profiling.
International transfers
Apart from call bookings, we keep your data in the UK and the European Economic Area. If a supplier needs to process it elsewhere we rely on UK adequacy regulations or the ICO's International Data Transfer Agreement.
Call bookings are the exception. Motion, which provides our booking calendar, is based in the United States, so the details you enter when you book are processed there. If you would rather not use it, call us on 01543 220129 or email hello@effectivebm.co.uk and we will arrange the call with you directly.
Some of our suppliers belong to groups based in the United States. Where their support staff could access information from outside the UK, the transfer is covered by the UK-US data bridge or by the ICO's International Data Transfer Agreement. You can ask us for more detail about the safeguards in place.
How long we keep it
We keep information only for as long as we need it for the purpose we collected it, and then we delete it or anonymise it securely. Our usual periods are:
- Enquiries and call bookings: 12 months after our last contact, unless you become a client.
- Client records: for the length of the contract and then 6 years, to meet legal and accounting requirements.
- Website hosting logs: 90 days.
Your rights
You have rights over your information. Depending on the circumstances, you can ask us to:
- give you a copy of the information we hold about you (access);
- correct anything that is wrong or incomplete (rectification);
- delete it (erasure);
- limit what we do with it (restriction);
- give it to you, or to another organisation, in a usable format (portability);
- stop using it where we rely on legitimate interests, and stop any direct marketing straight away (objection);
- withdraw your consent at any time, where consent is what we rely on.
To make a request, email hello@effectivebm.co.uk or write to us at our office address. There is no charge. We will respond within one month of receiving your request and confirming your identity. For a complex request we may need up to two months more, and we will tell you if that is the case.
Complaints
Tell us first at hello@effectivebm.co.uk and we will look into it promptly. We will acknowledge your complaint within 30 days and tell you the outcome as soon as we can.
You can also complain to the Information Commissioner's Office: ico.org.uk, 0303 123 1113, or by post to Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.
Security
We protect your information with measures that are appropriate to the risk. This website is served over an encrypted connection (TLS). Information we store with Amazon Web Services is encrypted at rest. Access to our systems is limited to the people who need it for their work, and we review that access regularly.
No system is perfectly secure. If we become aware of a breach that puts your rights at risk, we will tell you and the Information Commissioner's Office as the law requires.
Children
Our services are for businesses; we do not knowingly collect data from under-18s. If you believe a child has given us personal information, contact us and we will delete it.
Changes to this notice
We review this notice at least once a year and whenever the way we use information changes. The date at the top shows when it was last updated. If a change is significant, we will tell you directly where we are able to.